Incentivize Sign Ups
Give Users a Reason to Opt In
The success of your email marketing program begins with your ability to encourage visitors, prospects and customers to sign up to receive the emails you send out. There are many ways to encourage sign ups. You can offer topical industry reports, how-to white papers or studies for visitors who sign up. Depending on your website structure you can offer special access to informational sections of your site when visitors or prospects signup. While actual customers generally require the least incentive they should not be overlooked when developing incentive ideas.